The Fashion Junction celebrates creativity and Conversation from villages, small towns, and from metros online! It nurtures, gives space, light and love to the emerging and ancient vibrantly creative spirit of India. That spirit is throbbing to give birth to an edgy, yet warm, funny and a fair India. An India where potential from any region, any geography howsoever remote, howsoever mainstream is nurtured and allowed to thrive. An India that finds its definitions from itself, its own genius, simultaneously engaging with the best in the world.
The Fashion Junction is a space that celebrates collective creativity. An idea that believes each one of us has that spark to color life and world in our own strokes. It is the story of reclaiming the diversity , of having a million narratives. Of understanding that there should never be a monopoly or a oligopoly of voice/s…Of finding a balance of financial sustainability with aesthetic and an ethical basis. It could be fair-trade, it could be a passion for beauty, it could be sheer drive of innovation and entrepreneurship, it could be an interest in organic/ecological issues, it could be cultural/political radicalism.
In our land a subterranean movement has been taking place, we call it the Underground Unlimited...In craft, in music, in design, in art, in architecture, in painting, in fashion, in documentary filmmaking. Many small communities of friends and co-travelers have been working, playing, thinking, being, doing together many “New Indian Aesthetic" things and processes. At The Fashion Junction we shall understand and share their stories and experiences being a community website with design/craft stores, vibrant stories, narratives, documentaries, activism, music, blog, etc.
The Fashion Junction would also bring together many innovative design and craft businesses in India who need a logistic center thus building a store, which understands Indian shopping sensibilities, and develop a creative and sustainable model for craftspeople on the other hand.